Onboarding Questionnaire

The more you share, the better we build. Fill this out at your own pace - you can save and come back anytime.

About You & Your Business

Your full name *

Email address *

Phone number

Business / brand name *

Industry or sector

Current website URL (if any)

In a few sentences, what does your business do? *

Goals & Audience

What are the main goals for your new website? *

Who is your ideal customer / target audience? *

List 2–4 competitors or similar businesses

What’s your unique selling point? What makes people choose you over alternatives?

What actions should visitors take on the site? *

Book a call / demo Fill out a form Buy a product Sign up / subscribe Download a resource Call a phone number

Brand & Identity

How would you describe your brand’s tone of voice? *

Professional Friendly & warm Bold & confident Playful & fun Premium / luxury Minimal & clean

Do you have existing brand guidelines?

Yes Partial / informal No - help us create them

Brand colours (hex codes, Pantone, or describe them)

Preferred fonts or typefaces (if any)

Upload your logo(s)

Drag & drop files here or

SVG, PNG, AI, EPS, or PDF • Max 20 MB each

Upload brand guidelines or style documents

Drag & drop files here or

PDF, DOCX, or images • Max 20 MB each

Design Preferences

Share 2–4 websites you admire (any industry)

Any websites or styles you definitely don’t want?

Design style preferences

Modern & sleek Classic & timeless Bold & creative Minimal & spacious Editorial / magazine Corporate & polished

Any must-have features or elements?

Any absolute dealbreakers or things to avoid?

Photos, Media & Assets

Do you have professional photography?

Yes - ready to share Some, but need more No - I’ll need stock or AI images

Upload team photos, product images, or other visuals

Drag & drop files here or

JPG, PNG, WEBP, or AVIF • Max 20 MB each

Upload any other assets (videos, icons, illustrations, presentations)

Drag & drop files here or

Any file type • Max 50 MB each

Social media links

Technical & Launch

Do you already own a domain name?

Domain name (if you have one)

Do you need any of these integrations?

Google Analytics Google Search Console Meta / Facebook Pixel Email marketing (Mailchimp, etc.) CRM (HubSpot, Salesforce, etc.) Booking / calendar tool Payment processing (Stripe, PayPal) Live chat widget Social media feeds

When do you need the site live?

Anything else we should know?

Client Access

You’re all set!