Cookie Policy
Last updated: 7 March 2026
1. About this policy
This Cookie Policy explains what cookies and similar technologies are, how we use them on squishylittlewebsites.com (the "Site"), and what choices you have. It should be read alongside our Terms of Service.
This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).
2. Who we are
Squishy Little Agency Ltd (trading as "Squishy Little Websites"), registered in England and Wales, company number 14230740, VAT number 475100121.
- Registered office: Office One, 1 Coldbath Square, London, EC1R 5HL
- Email: hello@squishylittleagency.com
3. What are cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently, remember your preferences, and provide information to site owners. Similar technologies include local storage (localStorage) and pixel tags.
4. Cookies we use
We group our cookies into three categories:
4.1 Strictly necessary cookies
These are essential for the Site to function. They cannot be switched off. Under PECR, these do not require your consent.
| Name | Purpose | Duration |
|---|---|---|
slw_cookie_consent | Remembers your cookie preferences so we don't ask you again on every visit. | 365 days |
slw-theme | Stores your chosen display theme (light, dark, or powercut mode) via localStorage. | Persistent (localStorage) |
slw_cart | Stores your selected package and checkout options via localStorage so your cart persists between pages. | Persistent (localStorage) |
4.2 Functional cookies
These enhance your experience but are not strictly necessary. We only set them if you consent.
| Name | Purpose | Duration |
|---|---|---|
| IP geolocation data | We call a third-party API (ipapi.co) to detect your approximate location. This allows us to display prices in your local currency and show your city name. No cookie is stored — the data is used in-memory only during your session. | Session only |
4.3 Analytics cookies
These help us understand how visitors use the Site so we can improve it. They are only activated if you give consent.
| Name | Purpose | Provider | Duration |
|---|---|---|---|
_ga, _ga_* | Google Analytics 4 — tracks page views, session duration, and traffic sources. Data is anonymised. | Google LLC | Up to 2 years |
_clck, _clsk | Microsoft Clarity — records anonymised session replays and heatmaps to help us improve usability. | Microsoft Corporation | Up to 1 year |
5. We will never sell your data
Let us be completely clear: we do not and will never sell, rent, license or otherwise share your personal data with third parties for their own marketing purposes.
The only third parties who may receive limited, anonymised data are the analytics providers listed above (Google and Microsoft), and only to help us understand how the Site is used so we can make it better for you. These providers are bound by their own privacy policies and data processing agreements.
6. Your choices
When you first visit the Site, you will see a cookie consent banner asking you to choose:
- Accept all — enables strictly necessary, functional and analytics cookies.
- Necessary only — only strictly necessary cookies are used. Analytics scripts will not load.
You can change your preference at any time by clicking the "Cookie settings" link in the footer of any page, which will re-display the consent banner.
6.1 Browser-level controls
Most browsers let you block or delete cookies via their settings. Note that blocking strictly necessary cookies may prevent parts of the Site from working correctly. For guidance:
7. How long do cookies last?
Session cookies are deleted when you close your browser. Persistent cookies remain on your device for the duration listed above, or until you delete them manually.
8. International transfers
Some analytics providers (Google, Microsoft) may transfer data outside the UK. Where this happens, it is protected by appropriate safeguards such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO), or the provider's participation in an adequacy framework recognised by the UK.
9. Your rights
Under the UK GDPR and Data Protection Act 2018, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request erasure of your data ("right to be forgotten").
- Object to processing based on legitimate interests.
- Withdraw consent at any time (this does not affect the lawfulness of processing before withdrawal).
- Lodge a complaint with the Information Commissioner's Office (ICO).
10. Changes to this policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. If we make significant changes, we will re-display the cookie consent banner.
11. Contact us
If you have any questions about cookies or your data, contact us:
- Email: hello@squishylittleagency.com
- Post: Squishy Little Agency Ltd, Office One, 1 Coldbath Square, London, EC1R 5HL